KUDUS ADELEKE, STARCOMMS BOXING HERO UNVIELS SECRET OF VICTORY

Kudus Adeleke, the first amateur boxer in 2011 to be crowed the Starcomms over-all best in the Lagos State Boxing Hall of Fame Boxing Competition has said that determination and perseverance gave him the highly converted Starcomms Boxing hero title.Adeleke, an amateur from Lagelu Boxing Club of Lagos who fought with Adeola Olabisi of Costain Boxing Club in the 56 KG category said that he joined the boxing club in 2009 with the determination to become a boxer hero. And the monthly competition, which is organized by Lagos State Boxing Hall of Fame in conjunction with the Lagos Amateur Boxing Association and sponsored by Starcomms Plc, gave him the platform to achieve his dream.Expressing his appreciation to Starcomms for creating the opportunity that made him a boxing hero, he said that he was happy that Starcomms is the channel through which that dream become true saying that he will want to retain the title in the next month’s fight.The young boxer who was adjudged the Starcomms all-over best boxer by a combined team of judges for his gallant display of boxing skills said that the involvement of Starcomms in the discovering of young talents like him in the boxing sports is a laudable stride that will help develop the sport noting that he is glad that he is a Starcomms hero.While reacting to the news of the latest winner of the Starcomms over all best boxer in the competition, the chief commercial officer of Starcomms, Tushar Maheshwari disclosed that it is one of Starcomms way of giving back to the society stressing that Starcomms is a company that listens to the people.He pledged that Starcomms will continue to give his support to ensure the regular hosting of the competition noting Starcomms is committed to anything that will improve the lot of the society noting that the competition is just one of such Starcomms expression of its desire for societal development.

STARCOMMS INTRODUCES FIRST OF ITS KIND MARKETING CAMPAIGN

Starcomms Plc has introduced a new marketing communications campaign that strongly re-affirms that its customers are the core of its business interest.Innovatively crafted to become a corporate philosophy, the new campaign with the slogan “listen to the network that is listening to you” is a campaign that has been embedded into the business and work style of all Starcomms personnel, cutting across all staff levels.According to the chief commercial officer of Starcomms, Tushar Maheshwari, the new marketing campaign is an expression of the value that Starcomms places on his customers noting that “this is not just a campaign that will be there for a few months or a year, it is a campaign that will be imbibed by all Starcomms personnel and thereby becomes a philosophy in our work ethics, particularly in how we respond to the needs of our customers”.Describing the new campaign as a brand refreshing concept, he said that “Starcomms as a brand has been in the mindset of telecoms service consumers for a long time, and enjoys significant awareness in their mind” stressing that “it is as a result of the many innovative and customer friendly products and services we have introduced into the market in the past.”Maheshwari however observed that the new campaign,which is meant to refresh the mind of the consumer about the value of the Starcomms brand, is not a rebranding of Starcomms saying that the Starcomms brand is a brand that inspires every consumer to be passionate about it.For instance, he said that “many customers are passionate about the philosophy of the talking drum, and that is part of “we speak your language” campaign, adding that “the new campaign does not take away the philosophy of the talking drum. It still remains relevant today as it was yesterday.”He said that “the campaign is the result of a study that was conduct long ago, whereby it was revealed that Starcomms is indeed a brand that listens to the consumer. And when the result came we felt that it was time for us to introduce a new campaign to re-vitalized the brand and to re-invent the brand by adding to what the brand already have and thereby take it forward.”According to him, a Nigerian singer, Nneka, will be the face of the brand in the new campaign, which will feature in newspaper, billboard and fliers across the country stating that the new campaign cuts across every sector of the society.He said that the campaign is key to Starcomms desire to meet the needs of its customers stressing that that hence, every personnel in the company has been taken through the theme of the campaign so that they will know how to listen to the consumer when the need arises.He further said that the new campaign is a demonstration of the innovativeness of Starcomms in the industry stating that “we have had a lot of campaign in the industry which has been spearheaded by us. One of them is the N10 international call rate, which has become common in the industry”.He also said Starcomms IZAP router was never advertised in the media, yet it has sold very well while the recently introduced myPAD has recorded phenomenal consumer response.

Mobile Clinic Nurse, Forgiveness Charles attends to a baby at Kokona in Garaku LGA of Nasarawa State, at the weekend during the arrival of Pampers Mobile Clinic, a CSR initiative of Procter & Gamble West Africa going through rural and Semi urban communities to give free medical consultations to young mothers who may not easily be served by hospitals

STARCOMMS REWARDS BOXING HERO

It was a day of double celebration for youthful boxer, Taiwo Agbaje who was adjudged the Starcomms overall best boxer in the Lagos State Boxing Hall of Fame Boxing Competition for the month of December as he had the honour of receiving his prize from the governor of Lagos State, Mr. Babatunde Raji Fashola for displaying unmatched skills.Agbaje, an amateur boxer in the 56KG category from Young Star Boxing Club, Lagos who also won the governor’s belt applauded Starcomms commitment to boxing development in the country thanking Starcomms for its regular sponsorship of the competition.The Starcomms overall best prize recipient was full of excitement and jubilation as his fans raised him shoulder high running round the indoor hall of Mobolaji Johnson Sports Complex, Rowe Park, Lagos, venue of the competition.In his appreciation remark, Agbaje said he was excited about the double honour saying that the honour was not just for him alone but for the Fashola administration that created the platform and Starcomms which makes sure that the competition holds every last Saturday of the month, although the December edition was held on boxing day, December 26, 2010.Excited about the level of commitment of Starcomms to grassroots boxing development in the state, the Starcomms boxing hero said that he was extremely happy that Starcomms involvement in boxing sponsorship has helped to bring him double honour noting that he is proud to be a double winner of an outstanding and a winning brand. He further said that the double honour, which came to him from Starcomms and the governor, is a sign that the investment of Starcomms in the development of grassroots boxing is yielding fruits.

P&G Takes Mobile Clinic to Nasarawa, Gets Applause from Beneficiaries

December 2010, Young mothers of Kokona community in Garaku Local Government area of Nasarawa state have praised leading consumer goods company Procter & Gamble for the benefits they derived from the Pampers Mobile Clinic, the company’s corporate social responsibility initiative which berthed in their community.
The Mobile Clinic is an advisory “Clinic-on-wheels” programme designed to meet mothers and babies, right where they live. The clinic is taken to mothers and babies in semi-urban areas where challenges such as finance, transportation, education and inaccessibility of facilities are usually a hindrance to taking the best care of their babies.
The mobile clinic in Nasarawa, which comprised a team of medical practitioners, led by Dr. Eze Ifeoma docked at the market square in Kokona last Thursday and witnessed an influx of hundreds of young mothers who trooped there to be attended to. Many of the mothers who are excited and grateful for the free baby care/hygiene education, health checks and diaper samples they got from the clinic said that the initiative has helped them to know how better to take care of their babies.
Garaku mothers who availed themselves of the opportunity of Mobile Clinic were given instructions on issues like feeding habits, breast feeding, sleep patterns, vaccination, and common ailments, which are usually the source of their worries.
Mary Haruna, one of the young mothers said: “The clinic has done well for us. We were taught about how to feed our babies, how to help them sleep well without waking up many times in the middle of the night. The nurse weighed our babies to know how well they have been doing at their age. Then the doctor attended to our babies and told us what to do in case they are not feeling fine. After that, we went to the general shed where another nurse spoke to us and gave us gifts of Pampers. It is a very good thing they are doing for us.”
Rahinatu Gaya, another mother who attended the Mobile Clinic in Kokona said: “We are very happy. They are teaching us many things we did not know.”
According to the brands operations manager, P&G West Africa, Ogbemi Kesiena, “Pampers Mobile Clinic is part of the broader P&G purpose of touching and improving lives. The clinic passes through several hundred communities every year. By June of next year, we hope that the current round of Mobile Clinic will have reached 700 Nigerian communities.”
The public relations manager, P&G, Busola Adetosoye, said Mobile Clinic forms an integral part of the “Live, Learn, and Thrive”, the company’s global corporate social responsibility platform, which focuses on the development of children in need between the ages of zero and thirteen years. The Mobile Clinic which ensures a healthy start for children covers the “Live” aspect of the platform.
“At P&G our purpose is to touch and improve lives. We look out for communities where access to primary healthcare facilities is not easily available and reach out to the mothers and babies with health care and baby care education, thus enabling a healthy start for the babies.”

From centre, Chief Commercial Officer of Starcomms Plc., Tushar Maheshwari displaying the Starcomms myPAD to journalist during a press conference at the company’s corporate office, Adetokunbo Ademola Street, Victoria Island, Lagos, yesterday. With him is Nkiru Onono, Marketing & Communications Manager, Starcomms Plc and Managing Director, TPT International, Limited, Charles Igbinidu.

STARCOMMS BLAZES TRAIL WITH FIRST OF ITS KIND myPAD

Driven by the passion to keep adding value to the lives of its customers, Starcomms Plc, Nigeria’s innovative and multiple award winning telecommunications company has introduced the first of its kind myPAD into the Nigerian mobile telephone market. It would be recalled that starcomms recently blazed the trail as the first CDMA company in the world to introduce international inter-standard roaming between CDMA and GSM operatorsInnovatively designed as a high-end tablet/data device, the stylish hi-tech device is technologically crafted to support multiple and up to date data functionalities that helps the user maintain his /her high social profile.Besides being powered by a 2.1 Android operating system that gives the best of processing speed, the Starcomms myPAD comes with an exquisite and attractive appearance that radiates the grandeur that the Starcomms brand is known for in the telecommunications industry in Nigeria.According to the Chief Commercial Officer of Starcomms, Tushar Maheshwari, myPAD is only available in Nigeria on the Starcomms network saying that the introduction of the device is timely in this convergence era.He said that in line with Starcomms passion in ensuring that its customers have access to innovative products and the service that keeps them in tune with technological trends, myPAD has embedded functional applications that will excite the user saying that some of the applications include: Skype, Yahoo, YouTube, MSN, Yahoo messenger and FaceBook. He further said that there are entertainment applications for music and games with free downloadable games. MyPAD has a wider screen of 10.2 inches that offers the user excellent visibility while using the tablet.He explains that the device, which comes with an optional branded luxury leather case carrier, has a 10-giga byte memory that can be expanded to 64-giga byte, 2 USB and LAN port, an HDMI out and a 2.0 mega pixel webcam, a user friendly manual and a battery charger. MyPAD offers an exciting movie experience for movie lovers as it comes with an HDMI out for connecting and downloading video to TV.
With an introductory offer of N74, 999 the Starcomms myPAD comes with a bundled offer of free i-zap Internet Router that connects up to 5 Users and 3 months Internet. Without the router and Internet access myPAD sells at a price of N54, 999.While speaking on the value that the Starcomms myPAD will add to the life style of the user, Maheshwari said that the new mobile device, in addition having exciting features that makes its use pleasurable, it has been designed specifically to leverage on the desire of every upwardly mobile individual. Hence, he said that Starcomms has creatively kept to its tradition of innovativeness in the delivery of unmatched quality products and services while designing the myPAD noting that it conveniently suits the data communications needs of its customers and that it is a device everyone will find very useful.