African Brand Leadership Award recently conferred an award of Best Company in Corporate Social Responsibility on Procter and Gamble West Africa (P&G) in Lagos. Corporate Public Relations Manager (L), Olatomiwa Akande; Head, External Relations; Patricia Obozuwa (C) both of P&G display the award while Mr. Ademola Oredugba, Managing Director of MinnesotaNigeria looks on.
--Marveled by the consistent sponsorship of the Lagos State Boxing Hall of Fame monthly amateur boxing competition, boxing coaches in the state has task the sponsors of the event, Starcomms Plc for the provision of boxing facilities to enhance their career.
The coaches made the call at the March edition of the competition after the Starcomms Best Boxer Prize was presented to the winner, Sikiru Fatai of the Nigerian Police Boxing Club who fought in the 56 Kg category defeating Oliwo kazeem of Star Club to emerge the hero of the competition.
While congratulating the youngster for his victory in the competition, Victor Anyinka, a staff boxing coach in theLagos State Sports Council said that it is high time that Starcomms consider doing something for coaches in the state.
According to him, Starcomms has demonstrated strong commitment to the development of the punching game in the state saying that a major thing that will make coaches in the state happy is the provision of boxing of facility.
For instance, Anyinka said that the state lacks boxing gymnasium for the training of boxers stressing that it will not be a bad idea if Starcomms provides one for the coaches.
He recalled that the Starcomms support of the monthly boxing event has brought out a lot of boxing talents in the likes of Taiwo Agbaje of Young Star Boxing Club, Modina Adeniyi of Champion Boxing Club and Taiwo Abiodun of No Shaking Boxing Club noting that neglecting the coaches will not do well for the sport.
While urging Starcomms to gracefully consider the request of the coaches, he that whatever Starcomms decides to do to assist coaches in the state will not be forgotten stating that boxing brought the first Olympic medal to the country, which still forms a reference point for the game.
Also, Wasiu Bisiriyu, an assistant boxing coach in the Lagos State Sports Council said that Starcomms efforts has salvaged a lot of youths in the state from criminal activities adding that coaches are happy that Starcomms has help to bring development to the sport.
According to him, before now all that the amateur boxers get at the end of the competition was a handshake noting that with the support of Starcomms they now go home with a lot of exciting gifts and prizes.
Bisiriyu who coaches Pioneer Boxing Club of Agege, however noted that attention is yet to be paid to the welfare of coaches in the state stressing that coaches also need some form of encouragement or support from Starcomms.
Similarly, Ibrahim Akinola, coach of the Ola-king Boxing Club said that Starcomms deserves recognition for their effort in boxing development adding that they too want to be given recognition for their coaching efforts.
Winner of the Starcomms best boxer prize said that he was grateful that Starcomms took interest in the boxing game noting that he attributes his success to their commitment to the sponsorship of the game.
The monthly boxing event, which is organized by the Lagos State Boxing Hall of Fame in conjunction with the Lagos Amateur Boxing Association and sponsored by Starcomms Plc takes place every last Saturday, at the Mobolaji Johnson Sports Centre, Rowe Park, Yaba, Lagos.
Starcomms Plc, the listening network, has introduced another innovation for the convenience of the customers. This is a value added service for job-seekers especially young graduates and experienced professionals who seek new employments. Aptly titled Jobs-on-phone, it is a personalized voice based job portal, which helps Starcomms customers to seek new employment or recruitments through their Starcomms fixed or mobile phones.
In recent times, Starcomms customers have been asking for solutions to the difficulty they experience regarding employment opportunities. Job vacancies appear in most cases in the newspapers or on the Internet, both of which have limited circulation, time frame and user groups.
Speaking on the novel idea of Jobs on Phone, the chief commercial officer of Starcomms Tushar Maheshwari said that the huge opportunity that the service presents is part of the commitment of Starcomms to listen and proffer solutions to the teeming customers
“The service is designed as a portal, which links employees with prospective employers. It is a service that can be easily accessed by all mobile and fixed Starcomms customers anytime, anywhere, thus providing a large-scale database of jobseekers. It is unique in the sense that it has diversity and a readily available database of jobseekers from different strata of the society rather than just in the newspapers or the Internet. It is very interactive and fast,” Maheshwari said.
To use Starcomms Jobs-on-phone service a customer will dial the service code, *32640 to register and create their profile in the voice data base. The required data will include information like age, gender, location, qualifications and experience, As soon as a vacancy exists that matches the profile of the customer, they will be notified on their Starcomms phones via SMS. The customer is then expected to dial into the service to listen to the job openings and respond to the advertisement.
After this, the profile of the job seekers will be sent to the recruiter. The recruiter listens to the voice profiles of the job seekers and invites those that fit their requirements for test or interview. The recruiter at this stage can call the candidate directly.
In a bid to strengthen its management in the highly competitive telecommunication industry, the board of Starcomms Plc, has approved the appointments of two new top management staff.
They are Logan Pather, chief operating officer and David Ordman as chief financial officer. Starcomms is Nigeria’s only publicly quoted telecommunications company on the Nigerian Stock Exchange (NSE). Its shares were listed on July 14, 2008.
Pather has had a range of senior management positions spanning over 25 years in the telecommunication industry. An MBA holder, he had worked in several telecom companies in Africa.
A former managing director of Roamwave Africa, Pather who was responsible for 20 African countries is bringing with him a wealth of experience to add to the fortunes of Starcomms. He was also responsible for setting up the organization in South Africa.
His career is highlighted by a strong in-depth knowledge and exposure across all core business functions such as finance, sales, marketing, human resources and customer service operations.
Pather, who also holds a Diploma in Business Management, has worked in Nortel Southern Africa and Telecel – Zambia as managing director responsible for operational strategy and growth.
David Ordman, an engineer who also holds an MBA, is armed with a wealth of experience of over 18 years in various sectors in the world to bear on the fortunes of Starcomms.
Above the line (ATL) media investment which hit N80 billion in 2010 is projected to increase to N120 billion this year, representing about 90 per cent of overall marketing spend.
Mr. Olayiwola Afolabi, managing director of Media Planning Services Limited (MPN) disclosed this in Lagos recently while presenting a paper entitled Modern Approach to Media Investment -researcher’s insight, at a one-day media industry seminar organised by Media Independent Practitioners Association of Nigeria (MIPAN) in conjunction with Zus Bureau and Media Planning Services.
He noted that practitioners - marketers, advertising and media agencies - have been slow to accept that the old models to media Investments, many of them created more than fifty years ago, are no longer applicable to the new consumer media world.
Afolabi observed that in industry discussions with leading advertising and media agencies, media owners, content providers, market researchers and advertisers, one major factor stands out as the fundamental issue to media investment approach – data access and usage.
He contended that all stakeholders involved in media channel strategy either have access to significant amounts of unique/proprietary data (data silos) or have knowledge/experience (individual silos) that is deployed as part of their communication delivery process.
He defined media investment as the act of investing; laying out money or capital on media channels with the expectation of reaching media audience cost effectively or how much to spend on media as well as how to allocate the spending across various media and the researcher as somebody who performs research, the search for knowledge or in general any systemic investigation to establish facts, adding that researchers can work in academic, industrial, government, or private institutions.
Also speaking, Mr. Tolu Ogunkoya, president of MIPAN who in his paper gave a specialist insight on modern approach to media investments noted that significant cynicism exist in the advertiser mind about the value delivered by media advertising, adding that in today’s media industry, media planning and buying is critical to the advertiser’s business.
While highlighting the role of the media in the marketing decision process at the seminar, which was attended by representatives from media houses, advertisers, advertising and media agencies, he said that marketing objectives must define what needs to be achieved.
He also said that advertising objectives should also define what advertising must d to fulfill marketing objectives.
Also speaking at the seminar, Mr. Kevin Ejiofor, managing director of City 105.1FM Radio in his paper entitled Modern Approach to broadcast media selling: Lessons from research, said let research become an industry-wide responsibility as a matter of life and death.
He defined research as the search for knowledge, or any systematic investigation, with an open mind, to establish novel facts, usually a scientific method.
Ejiofor said some of the lessons that would be derived from research are openness, accountability through participation and principle of common interest.
He said democratization of research would sanitise the results of research, separate myths from facts, end disputations and the compilation of reliable statistics to aid effective planning.
He urged stakeholders to pay close attention to offering quantifiable value to the industry through democratization of research.
Speaking from the perspective of an advertiser, Mr. Kolawole Oyeyemi, a general manager with MTN said media platform that would be an advertiser’s delight must demonstrate excellent and measurable impact of the message on the desired target customer of the advertiser.
It should also present itself as a brand engagement platform and not as an impersonal static platform and should optimally deliver good returns on investment and not seen as cost centre to the business.
Earlier in his opening remarks, Chris Doghudje MD, Zus Bureau said the seminar was intended to provide a new direction in the optimization of media budget because globally, there is convergence of media.
He noted that newspapers’ circulation was dwindling and media has become very expensive, especially the print media, adding that there is need for content development to attract the target audience.
For Mr. Kole Ademelekun, President Association of Outdoor Advertising Practitioners there is need to gather adequate data for research purposes.
Starcomms Plc has introduced a new marketing communications campaign that strongly re-affirms that its customers are the core of its business interest.Innovatively crafted to become a corporate philosophy, the new campaign with the slogan “listen to the network that is listening to you” is a campaign that has been embedded into the business and work style of all Starcomms personnel, cutting across all staff levels.According to the chief commercial officer of Starcomms, Tushar Maheshwari, the new marketing campaign is an expression of the value that Starcomms places on his customers noting that “this is not just a campaign that will be there for a few months or a year, it is a campaign that will be imbibed by all Starcomms personnel and thereby becomes a philosophy in our work ethics, particularly in how we respond to the needs of our customers”.Describing the new campaign as a brand refreshing concept, he said that “Starcomms as a brand has been in the mindset of telecoms service consumers for a long time, and enjoys significant awareness in their mind” stressing that “it is as a result of the many innovative and customer friendly products and services we have introduced into the market in the past.”Maheshwari however observed that the new campaign,which is meant to refresh the mind of the consumer about the value of the Starcomms brand, is not a rebranding of Starcomms saying that the Starcomms brand is a brand that inspires every consumer to be passionate about it.For instance, he said that “many customers are passionate about the philosophy of the talking drum, and that is part of “we speak your language” campaign, adding that “the new campaign does not take away the philosophy of the talking drum. It still remains relevant today as it was yesterday.”He said that “the campaign is the result of a study that was conduct long ago, whereby it was revealed that Starcomms is indeed a brand that listens to the consumer. And when the result came we felt that it was time for us to introduce a new campaign to re-vitalized the brand and to re-invent the brand by adding to what the brand already have and thereby take it forward.”According to him, a Nigerian singer, Nneka, will be the face of the brand in the new campaign, which will feature in newspaper, billboard and fliers across the country stating that the new campaign cuts across every sector of the society.He said that the campaign is key to Starcomms desire to meet the needs of its customers stressing that that hence, every personnel in the company has been taken through the theme of the campaign so that they will know how to listen to the consumer when the need arises.He further said that the new campaign is a demonstration of the innovativeness of Starcomms in the industry stating that “we have had a lot of campaign in the industry which has been spearheaded by us. One of them is the N10 international call rate, which has become common in the industry”.He also said Starcomms IZAP router was never advertised in the media, yet it has sold very well while the recently introduced myPAD has recorded phenomenal consumer response.
