MIPAN, ZUS BUREAU TO HOST STAKEHOLDERS IN CAPACITY BUILDING SEMINAR


As part of sustained efforts in assisting stakeholders in the media industry to achieve the objectives of media budget, Media Independents Practitioners Association of Nigeria (MIPAN) in conjunction with Zus Bureau and Media Planning Services,(MPS) will host key stakeholders at a media industry seminar slated for March 9, 2011 at Sheraton Hotels and Towers, Lagos.
The one day seminar titled: Modern Techniques in Media Investments, which will have in attendance representatives from media houses, advertisers, advertising and media agencies is designed to enable practitioners in the industry to embrace international best practice.
While addressing a joint press conference on the forthcoming seminar, the President of MIPAN, Tolu Ogunkoya and the Managing Director of Zus Bureau, Chris Doghudje said that the seminar will expose practitioners to international practices that will improve local practice.
According to Ogunkoya, media budget forms the largest part of most marketing support budgets stressing that it was high time that such critical decision making process “moves away from hunches, gut feels, man-known-man and arguable corrupt practices”.
He therefore said that the seminar is being organized for the educating, training and development of all key decision makers and staff members of media houses, advertisers, advertising and media agencies involved in the media budget noting that media budget should be governed by the use of credible data and software process.
He disclosed that Media Planning Services, (MPS) through the input of its founder, Lai Afolabi, one of the co-organizers will be offering insights on data and software used in the industry adding that MPS has successfully introduced and managed international standard media research in Nigeria.
While revealing further the team of speakers that have been assembled to deliver thoughtful papers based on their many years of experiencing in the industry Ogunkoya said that the entire session of the seminar will be moderated by former Managing Director of Lintas Nigeria and immediate past chairman of APCON, Chris Doghudje.
Answering questions from journalist at the press briefing, Doghudje that the partnership of MIPAN, Zus Bureau and MPS in the hosting of the seminar is because the trio share similar objectives.
He noted that the seminar will afford participants the opportunity to tap from the wealth of knowledge that the industry has benefited from Zus Bureau over the years adding that “over the past 20 years Zus Bureau has contributed significantly to the growth of the advertising and marketing sectors in Nigeria through knowledge development, sharing of industry information thorough the consistent publication of leading publications like Adnews”.